Watch CEO Profile PR with Nico Leonard

CEO of luxury watch boutique Pride & Pinion, Nico Leonard Van der Horst is also an industry influencer and WATCH expert.

The world’s most-followed watch content creator, Nico has 2 million YouTube subscribers and more than 350,000 Instagram followers. 

To build further on this success and establish his authority outside of social media, Nico got in touch with the Driven PR team. 

Stories in GQ and The Sun

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Stories in GQ and The Sun •

Top-end media placements

To give extra credibility to his work, Nico worked with Driven PR as part of a proactive personal PR campaign. Driven PR successfully placed him across high profile print and digital media. This included pieces in luxury publications like GQ and Highsnobiety, and national newspapers such as The Sun. 

As a result of this activity, Nico also was offered his own column in the UK’s leading watch publication, Oracle Time. Driven PR also successfully a place for him in the GPHG Academy, a globally-recognised influential group of watch experts. This has given him an even stronger platform to build his profile as an industry influencer. 

Quality brand partnerships

Alongside PR coverage, Driven PR has helped Nico build brand relationships within the watch industry. This includes connecting him with luxury watchmakers such as TAG Heuer and Roger Dubuis. With these relationships, Nico has been able to upgrade his content creation with invites to networking events, exclusive access to press watches and embargoed launch information.