Last Updated: October 2024

At Driven PR, accessible from www.drivenpr.co.uk, we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or engage with our services.

If you have any questions or concerns about our policy or your personal data, please contact us at dan@drivenpr.co.uk.

1. Information We Collect

We collect information in the following ways:

1.1. Personal Data You Provide to Us

When you voluntarily provide information directly to us, we may collect:

• Contact information (such as your name, email address, phone number).

• Company information (such as business name, job title, or professional details).

• Service-related data (inquiries, messages, or feedback related to our PR services).

• Payment details (if applicable for services rendered).

1.2. Automatically Collected Information

When you visit our website, we may automatically collect:

• IP address and browser type.

• Usage information, such as the pages you visit, the time spent on each page, and referring websites.

2. How We Use Your Information

Driven PR collects and processes your information for the following purposes:

• To provide and manage services: We use your contact and professional information to deliver our PR services, respond to enquiries, and manage ongoing projects.

• Marketing and communications: If you opt-in, we may use your contact details to send marketing materials about our services, updates, and industry insights.

• Improve our website: We analyse user behaviour to improve website functionality and user experience.

• Compliance and security: We use your information to comply with applicable laws, regulations, and to protect our rights and security.

3. Legal Basis for Processing Your Data

We process your data under the following legal bases:

• Contractual necessity: When we provide services based on a contract, including pre-contractual obligations.

• Consent: When you provide consent for specific purposes, such as marketing communications (which you can withdraw at any time).

• Legitimate interests: Where necessary for business purposes, including improving services, ensuring website security, and pursuing legal claims.

• Legal obligations: When processing is required to comply with relevant legal regulations.

4. How We Share Your Information

Driven PR does not sell or rent your personal data to third parties. However, we may share your information in the following situations:

• Service providers: We may engage trusted third-party providers to assist us in operating our website or services (e.g. IT support, analytics tools) and who comply with applicable data protection regulations.

• Legal requirements: We may disclose personal data if required by law or in response to valid legal requests by public authorities.

• Business transfers: If Driven PR is involved in a merger, acquisition, or asset sale, your information may be transferred as part of that transaction.

5. How We Protect Your Data

We implement appropriate technical and organisational measures to safeguard your personal data, ensuring its confidentiality, integrity, and availability. This includes:

• Secure servers and encrypted connections.

• Regular security assessments and data minimisation principles.

• Restricting access to personal data to only those employees, contractors, or service providers who need access for legitimate business purposes.

6. International Data Transfers

Driven PR is based in the United Kingdom. If we transfer your personal data outside the UK or European Economic Area (EEA), we will ensure that such transfers comply with applicable data protection laws. This may include using standard contractual clauses or other lawful mechanisms to ensure the protection of your data.

7. Data Retention

We retain personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy or as required by law. Once the retention period expires, we will securely delete or anonymise your data.

8. Your Rights

Under applicable data protection laws, you have rights regarding your personal data, including:

• Right to access: You can request a copy of the personal data we hold about you.

• Right to rectification: You can request corrections to any inaccurate or incomplete data.

• Right to erasure ("right to be forgotten"): You can request that we delete your data under certain conditions.

• Right to restrict processing: You can request to limit how we use your data.

• Right to data portability: You can request to receive your data in a structured, machine-readable format.

• Right to object: You can object to our processing of your data based on legitimate interests or direct marketing.

To exercise these rights, contact us at dan@drivenpr.co.uk.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We recommend reviewing the privacy policies of any linked websites you visit.

10. Changes to This Privacy Policy

Driven PR reserves the right to update or change this Privacy Policy at any time. Any changes will be posted on this page, with a clear indication of the last update date. We encourage you to review this policy periodically for any changes.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact us:

Driven PR
Email: dan@drivenpr.co.uk

Legal Compliance

This Privacy Policy is drafted in accordance with:

• UK GDPR (General Data Protection Regulation) and the Data Protection Act 2018.

• PECR (Privacy and Electronic Communications Regulations) for marketing.

• ICO guidelines (Information Commissioner's Office) for data handling and security.

By using our website, you consent to the terms outlined in this Privacy Policy.