Meet our Influencers

Our UK and Europe-based social media influencers and content creators are specialists in their field. Take a look at their profiles below to find the perfect match for your brand or ask us for recommendations.

Talent representation services for influencers

Looking to use your social media following to get more brand deals and turn influencing into an income stream? Driven Talent can put your name and content in front of companies. We can secure partnerships and sponsored content opportunities.

We're connected to hundreds of brands already, but can also reach the brands you want to work with.

Having an 'agent' or 'manager' - as we are often called - takes the paperwork, negotiations, emails and invoicing off your hands, allowing you to focus on making great content. There is no up-front cost to join Driven Talent as a creator and we only earn when you do.

Automotive

If you’re looking for a four-wheel fanatic to work with your automotive brand, then we’ve got the talented experts and content creators you need.

Jonny Smith (The Late Brake Show)

Automotive journalist, creator and former Fifth Gear presenter with a total following of around 1 million people, Jonny is a much loved face in the automotive scene. He brings TV-levels of production values to the small mobile phone screen. Outside of his content creation, Jonny is an astute and engaging presenter, delivering at the highest level for corporate and speaking engagements too.

Richard Morgan (Electric Classic Cars)

World’s largest ‘electric restomod’ manufacturer and TV’s Vintage Voltage presenter. Richard’s business Electric Classic Cars is at the forefront of this EV revolution, giving classic cars a second life with a battery powertrain. His engineering and electric vehicle focused channels deliver the know-how and practicalities of his mission to electrify cars based on a desire for speed, superior experience, and sustainability

Thomas Howarth (Horsepower Hunters)

Talented London-based car photographer and passionate, eclectic car collector. Thomas creates beautiful engaging imagery and thumb-stopping video content, which is why he is so often found at car launches and events worldwide. This passion for German cars in particular has led to a Mercedes-Benz and BMW theme to his longer form content, and even the off-shoots of specific channels to house this.

Caffeine & Machine

UK’s leading hub for automotive enthusiasts and car culture. Caffeine&Machine has curated an audience of car fanatics across the scope of automotive’s niches. With regular themed events across 3 sites, exciting versatile event spaces, and a highly engaged digital audience, the brand is the perfect partner for collaborations with any brand that touches the automotive world.

Scott Mansell (Driver 61)

Long-standing motorsport content creator to entertain and educate.

Jodie Sloss

High-performance athlete and female racing driver, driving change in the racing world.

Freddie Atkins (TFJJ)

Eclectic car collector and skilled automotive photographer.

Jessie Abboud (What she Drives)

‘Just a Lebanese girl with a love for cars’. Female automotive content creator and auto enthusiast, Jessie’s content screams enthusiasm and you can’t escape the smile left on your face after scrolling through her engaging Reels. She’s delivered huge results as part of partnerships with the likes of McLaren, LEGO and eBay. Not only does she create incredible short-form content, but she is a confident and captivating presenter of automotive-themed messages.

Aaron Fleming (Retro garage)

Reviewer of classic (retro) cars and automotive presenter based in The Republic of Ireland, but with a dedicated global following. Aaron’s content is so ‘on point’ that even Instagram Execs have posted personally about his channel. His formats have been designed to hook and retain a relevant audience, and although he has amassed hundreds and thousands of followers who love the cause, he’s only just getting started!

Construction and trade

Influencer marketing is setting apart the most innovative brands in this sector. We’re one of the only agencies in the UK to have specialist construction and trade talent on our books.

Amy Underwood (The Digger Girl)

Award-winning operator and creator with more than 675K followers, Amy champions women in construction.

Previous Partnerships: Hyundai Construction

  • Digger Girl demo drives Hyundai’s brand awareness

    Hyundai Construction Equipment is a specialist manufacturer of vehicles for the building industry. Like other construction brands, they hadn’t fully leveraged social media marketing to promote their products.

    So when they were planning the launch of a new excavator, they reached out to Driven Talent for some advice. Alongside consulting with the manufacturer about social media content, we also matched the brand with industry influencer Amy Underwood (a.k.a. Digger Girl).

    Read on to discover how this partnership took Hyundai Equipment’s product promotion to the next level.

    Cool construction content

    Scottish social media sensation and real-life heavy vehicle operator Amy Underwood (Digger Girl) has more than half a million followers across Facebook, YouTube, TikTok and Instagram. She has grown this audience by sharing content of her operating skills and work projects.

    So when Hyundai Equipment reached out to Driven Talent about promoting their new 22-tonne excavator, the team knew Amy was the ideal influencer. She was given a demonstration machine for a shake-down. This was filmed as part of an impressions-focused social media campaign.

    Alongside setting up the partnership between Hyundai and Amy, Driven Talent defined the creative and organised the production in-house. The videos gave an honest review of the excavator’s benefits and features and were shared across Amy’s platforms.

    Over four weeks, the content gained 5.5 million impressions. This didn’t just increase Hyundai’s brand awareness but also led them to offer Amy a 12-month ambassador role.

Baz Martin (welder Fabber)

Well-known fabrications and welding specialist, with 28-years’ of experience in the industry.

Jack Watson (Captain Jack Spanners)

Heavy vehicle technician and fast-growing TikTok influencer with a passion for education.

  • Captain Jack Spanners ‘does it all’ for GT85

    GT85 is great for cleaning, lubricating and protecting equipment, tools and parts. This makes it a go-to product for both casual DIY enthusiasts and professional mechanics.

    To tap into this practical audience on social media, GT85 worked with TikTok influencer and technician Jack Spanners Watson (a.k.a. Captain Jack Spanners).

    Find out how this partnership helped the lubricant brand reach out to new prospects with support from the Driven Talent team.

    Getting technical on TikTok

    TikTok is a content hub for practical how-to advice and DIY tips. This made it an ideal place for GT85 to promote their lubricant. However, the brand was unsure how to start building momentum on the platform.

    Reaching out to Driven Talent, GT85 was matched up with Captain Jack Spanners to develop a TikTok influencer marketing plan. Jack has more than 135,000 TikTok followers who love watching his videos that share insider knowledge, helpful tips and fixes.

    The Driven Talent team worked with GT85 and Jack to arrange the influencer contract and content brief. Then Jack produced a video post showcasing how he uses GT85’s lubricant spray in his day-to-day work.

    The TikTok post achieved more than 200,000 views and 3,000 hours of watch time. Alongside this increase in brand awareness, the engagement rate was more than 6%. The video also perfectly captured the product’s many uses in an authentic way, making it a huge success for the client.

Conor Kelly (Conor the Digger Driver)

Operator and top creator in the digger driver community with Instagram following of more than 100K.

Liam Bryan (Diggerbry)

An excavator operator, Liam is rapidly growing his audience with authentic content showcasing his talent.

  • Diggerbry makes construction cool with GoConstruct

    Set up by the Construction Industry Training Board (CITB), GoConstruct works to encourage young people to build careers in the sector. Social media is key to reaching their target audience, as is creating engaging and relevant content.

    GoConstruct reached out to Driven Talent for innovative ideas to refresh their Instagram video feed. After matching the careers advice company to social media influencer Liam Bryan (a.k.a. Diggerbry), the Driven Talent team supported content creation for their awareness campaign.

    Read more about how this partnership helped GoConstruct to tap into its target demographic.

    Insta-worthy construction marketing

    By showing his followers an in-cab perspective of big projects, construction machine operator Liam Bryan has grown an Instagram audience of 87,000. Represented by the Driven Talent team, his authentic approach to content creation made him an ideal choice for GoConstruct, who were trying to capture an operator’s real-life perspective.

    After matching the two together, Driven Talent supported both the brand and influencer through the content creation process. Liam produced three Instagram Reel videos showcasing his digger, skills and typical workday, each of which was posted on GoConstruct’s account.

    The first video was an instant hit and became the organisation’s most-watched video post ever. Across Liam’s channels, the campaign reached more than 200,000 people, significantly increasing GoConstruct’s brand awareness.

Lloyd Peckham (Bearded Excavation)

There’s no earthwork project too big for this operator, who has more than 64K Instagram followers.

Awesome Earthmovers

One of the world’s largest construction media platforms with an audience of more than 4 million.

JEMMA WARREN

The UK’s most well-followed female trucker, Jemma has been creating content about her day-to-day life for many years. She is an experienced and respected HGV operator and has partnered with many related brands to deliver messaging to her niche audience.

Shane Stevens (The thatching Guy)

Master thatcher, passionate about keeping the thatching industry alive.

Joe (Stellar Scaffolding)

Access all areas, with Joe the MD of Stellar Scaffolding. Taking people behind the scenes of running one of the UK’s fastest growing scaffolding businesses, the trials and tribulations of a young entrepreneur in the construction industry. Joe’s content is produced ‘at the coal face’ by a hands-on guy, for hands-on viewers.

Luxury and business

Tapping into specialist audiences can be tricky for premium brands. We’ll connect you with relevant creators and their high-net-worth audiences, So you can increase your brand’s reach, engagement and return on investment.

ROAD TO SUCCESS (PODCAST)

Hosted by serial entrepreneur, investor and business owner Ben Fowler, the ‘Road to Success’ podcast is focused on sharing the experiences from other CEOs, creators and celebrities from the business and automotive worlds. The podcast has featured guests like Guenther Steiner, Ben Collins (the former Stig from BBC’s Top Gear) , Mat Armstrong and Jake Humphrey.

Adrian Barker (Bark & Jack)

Successful business owner in the watch industry, podcaster, photographer and YouTube creator.