Driven Talent FAQs

A social media influencer is an online personality who builds an audience by creating content around their expertise and experiences. They are specialists in particular topic areas and the social media platforms they use.

Though there is no set audience size that defines an influencer, their followers should be actively engaged in their content and view them as thought leaders in their specialist subject. Brands can tap into this highly engaged audience by partnering with influencers to create adverts or content.

A good influencer is one who has built an engaged audience with their expert content. For brands, a good influencer will be one that’s relevant to their industry and has potential customers within their audience. Brands can tap into this audience by partnering with an influencer to create sponsored content or adverts.

Influencer marketing works by connecting brands with social media influencers to create content or adverts.

The first step is for a brand to find influencers that fit within their industry. For example, automotive brands will want to find influencers that are car enthusiasts or experts. Using a specialist agency can help brands find the best influencers and negotiate an appropriate contract or rate.

Then, once the influencer and brand have entered a partnership, they will collaborate to create the agreed content or advert. This will make the brand visible to the influencer’s audience and act as a promotion to potential customers.

The main benefit of influencer marketing for brands is it helps them tap into an engaged audience of potential customers. This has been proven to help raise brand awareness and improve sales conversions.

Plus, unlike a direct promotion or advert, partnering with an influencer means brands are being personally recommended to potential customers. This helps to build trust between brands and prospects and shows they genuinely have the same interests and values. Indeed, 61% of customers surveyed by Shopify said they trusted influencers’ recommendations.

Each influencer will be charged out at different prices depending on their number of followers, content creation ability, social media platform, required usage of the assets, previous experience and specialist expertise. The cost of influencer collaborations will be negotiated between Driven Talent and a brand before any content or advert is created.

Driven Talent creators have worked to create social media content and promotions with brands from across the construction, automotive and luxury industries. So whether you’re a business within these sectors looking for an influencer to boost your brand or a creator who wants to find the perfect match, we can help.

Brands our creators have worked with include:

• Civil engineering firm Taylor Woodrow

• HGV manufacturer Scania Trucks

• CITB education advisor GoConstruct

• Specialist machinery manufacturer HD Hyundai Construction Equipment

• Luxury watchmaker TAG Heuer

Read more about these projects and partnerships in our case studies.

Driven Talent helps construction, automotive and luxury brands partner with influencers who can promote them to whole new audiences. From putting together a strategy to connecting you with content creators in your niche, negotiating contracts and helping with content production, we can assist your brand with all stages of the influencer marketing process.

If you’re a specialist or expert in the construction, automotive or luxury sectors and want to turn your passion into a career, then you’ll want to work with us. This is because we can offer you support such as:

Promoting your skills to relevant brands that are passionate about what they do, like you

• Giving you the support and training you need to do what you do even better

• Helping you to understand, tap into and promote your niche

• Taking care of your contract negotiations with brands

• Being there as a personal support - when you join us, you’re part of the Driven Talent family!