Bolstering Luxury PR Placement For BRABUS CEO, Constantin Buschmann
brabus had no shortage of publicity in automotive press, but wanted to position its ceo as a thought-leader in luxury
Constantin Buschmann is the CEO of Brabus, a renowned German high-performance aftermarket tuner. He ascended to the leadership position in 2018, succeeding his father Bodo, the company's founder who died suddenly.
Under his guidance, BRABUS has redefined itself as the world-leader for powerful, luxurious, and exclusive vehicles - from cars, to bikes and boats. Constantin is best known for his commitment to innovation and excellence, ensuring that BRABUS is perceived as a lifestyle brand, with the introduction of a fashion line and multiple brand collaborations with famous figures.
Whilst this message was prevalent in automotive media, it was less documented across luxury publications so Driven PR was set the challenge to secure specific coverage in this vertical.
Stories in GQ and Oracle Time
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Stories in GQ and Oracle Time •
prestigious publications loved brabus and its ceo
Across an initial 6-month period, Driven PR secured many high profile print and digital media interviews for CEO Constantin, positioning him as a thought-leader for luxury mobility. This included pieces in publications like GQ and Oracle Time, and automotive heavyweights CAR, Magneto, Motortrend and Pistonheads.
The coverage had an AVE - ‘average value equivalency’ - of more than $540,000 (Muckrack).
additional coverage for brabus’ launches
Whilst cultivating the relationships for BRABUS within media contacts, Driven PR was able to secure other coverage for the luxury brand including an exclusive reveal of its new motorbike with MCN, the world’s largest motorcycle publication.
Monterey Car Week also served as an opportunity to introduce BRABUS to The Review Magazine, resulting in coverage which highlighted not only its CEO but the new Range Rover and ‘Rocket R 900’ based on the Porsche 911 Turbo S, which were both being debuted to the US market at the event.